About Us
Disrupting the online clothing retail market by leveraging cutting-edge virtual reality and augmented reality technologies to transform how consumers shop for fashion online.

R Reflections is at the forefront of transforming the online clothing shopping experience through innovative virtual reality technologies, serving both retailers and consumers across the UK and internationally. Whether you’re a consumer frustrated by receiving ill-fitting or unsatisfactory clothing, or a retailer facing high return rates that impact your bottom line, our advanced technology provides a comprehensive solution.
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Our platform delivers a highly engaging, fully personalized shopping experience, allowing users to virtually try on garments of their choice within a single app. By enabling shoppers to become the models themselves, we empower them to make more informed purchase decisions, reducing the likelihood of returns and enhancing overall satisfaction.
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While physical fitting rooms continue to be a staple in high street stores, online shoppers have lacked a similar level of personalization—until now. Our solution bridges this gap, offering the same convenience and customization that consumers expect in-store, but in a virtual, online environment.
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We are currently partnered with leading retailers, including New Look, FatFace, Juicy Couture, Gym King, and Yours Clothing, as well as a number of sustainable clothing brands. Through our affiliate programs, we provide our global user base of 6,000 active users the opportunity to browse, virtually try on, and create outfits with thousands of products from our affiliate partners, ensuring a more accurate and confident purchasing decision.
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Developed through careful listening and collaboration with both consumers and retailers, our technology is continuously evolving to meet the ever-changing demands of the market. Our commitment to innovation ensures that we remain at the cutting edge of the industry.
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At R Reflections, we are dedicated to reducing the environmental impact of clothing returns while enhancing the online shopping experience. Our goal is to create lasting, positive change for both consumers and retailers, driving sustainability and improving the efficiency of the e-commerce fashion industry.
